Dr Lara Stocchi is Senior Lecturer in Marketing at Flinders Business.
Dr Stocchi held positions at Loughborough University (UK), an Nottingham University (UK), Università Carlo Cattaneo LIUC (Italy) and the University of South Australia.
She is an experienced researcher in two key marketing fields: consumer buying behaviour and consumer memory. In the area of consumer buying behaviour, she has experience in modelling and anticipating patterns in purchases for different contexts (e.g. Fast Moving Consumer Goods, as well as services). In the area of consumer memory, she has done research in modelling memory associations towards products and brands, as well as examined the cognitive processes that characterise information retrieval.
Other areas of research interest include marketing education, digital marketing (consumer perceptions of mobile applications), branding and the measurement of brand performance, and advertising effectiveness.